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The year 2024 marked a period of growth and impactful achievements for GeoCamp Iceland. As an educational institution and tour operator, we expanded our outreach and strengthened our commitment to experiential learning, sustainability, and international collaboration.

Among the year’s highlights was the signing of a new two-year cooperation agreement with Reykjanes UNESCO Global Geopark and the Association of Municipalities in Suðurnes. This partnership aims to enhance educational initiatives, strengthen ties with schools, and utilise the unique geosites of the Reykjanes Peninsula for STEM and outdoor education. Notably, we spearheaded teacher training trips to Denmark, funded by Erasmus+, which laid the foundation for a regional STEM teacher network.

GeoCamp Iceland welcomed nearly 400 students, teachers, and professors from high schools, colleges, and universities worldwide. Our customised study tours focused on geology, renewable energy, and climate education, with participants from institutions such as the University of Southern Maine, Northern Virginia Community College, and Chaparral High School. This represented a 50% increase in activities compared to the previous year.

We continued our involvement in international projects, including Green Advisor, Geoschools, and AURORA, while concluding six major initiatives like HEDA, Upcycling, and STEM in Croatian schools. These projects highlighted our dedication to developing educational content, fostering sustainability, and supporting innovative teaching practices.

Our marketing and dissemination efforts also expanded, with the launch of a LinkedIn profile, a revamped information pamphlet, and active participation in high-profile events such as Mannamót 2024, the NCGE Conference in Phoenix, and the AGU Annual Meeting in Washington, DC. These efforts have enhanced GeoCamp Iceland’s visibility and strengthened our role as a key player in educational tourism and international collaboration.

As we look to 2025, GeoCamp Iceland remains committed to connecting students, educators, and communities with Iceland’s unique landscapes and natural resources, fostering a deeper understanding of Earth sciences, sustainability, and global challenges.
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We would like to thank all our partners and friend in Iceland, as well as around the world for making this a memorable and fruitful year. As the vikings said: 

We value your gifts and food.
​But most of all, we value your friendship
.

Sigrún Svafa, Magdalena, Óli Jón & Arnbjörn

Download GeoCamp Iceland 2024 Annual Report [PDF]
Highlights from the year
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Þann 17. desember síðastliðinn var undirritaður samningur um klasasamstarf milli GeoCamp Iceland og Íslenska ferðaklasans. Samningurinn var undirritaður af Arnbirni Ólafssyni, framkvæmdastjóra GeoCamp Iceland, og Ástu Kristínu Sigurjónsdóttur, framkvæmdastjóra Íslenska ferðaklasans.

Með samningnum verður GeoCamp Iceland virkur þátttakandi í klasasamstarfi íslenskra hagsmunaaðila í ferðaþjónustu þar sem markmiðið er að efla samkeppnishæfni og nýsköpun innan ferðaþjónustunnar. Þetta samstarf skapar tækifæri til að auka tengsl GeoCamp Iceland við aðra aðila í ferðaþjónustugeiranum og leggja grunn að nýjum verkefnum á sviði sjálfbærni, menntunar og vísindamiðlunar. Sérstök áhersla verður lögð á vöruþróun og ábyrgan vöxt, sem fellur vel að áherslum GeoCamp Iceland á STEM-menntun og útikennslu.

GeoCamp Iceland er fyrir stofnaðili Reykjanes UNESCO Global Geopark og aðili í Markaðsstofu Reykjaness. Þetta nýja samstarf við Íslenska ferðaklasann mun styðja frekari þróun verkefna á Reykjanesi og víðar.

Collaboration Agreement with the Iceland Tourism Cluster​

On 17 December, a collaboration agreement was signed between GeoCamp Iceland and the Icelandic Tourism Cluster. The agreement was signed by Arnbjörn Ólafsson, Managing Director of GeoCamp Iceland, and Ásta Kristín Sigurjónsdóttir, Managing Director of the Iceland Tourism Cluster.

This agreement establishes GeoCamp Iceland as an active participant in the cluster collaboration, aiming to enhance competitiveness and innovation within Icelandic tourism. The partnership creates opportunities to strengthen GeoCamp Iceland’s connections with other stakeholders in the tourism sector and to lay the groundwork for new projects in sustainability, education, and science communication. Particular emphasis will be placed on product development and responsible growth, aligning with GeoCamp Iceland’s focus on STEM education and outdoor learning.

GeoCamp Iceland is a founding member of the Reykjanes UNESCO Global Geopark and a partner of the Reykjanes Marketing Office. This new collaboration with the Tourism Cluster will support the further development of projects on the Reykjanes Peninsula and beyond.
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GeoCamp Iceland participated in the European project CE4RT (Circular Economy for Regenerative Tourism), led by the Iceland Tourism Cluster. This initiative brought together 18 Icelandic companies with the shared goal of advancing sustainability in tourism and moving towards regenerative practices. 

The CE4RT project has been instrumental in helping our company to develop and strengthen our sustainability practices, including the creation of a comprehensive sustainability plan that includes working toward the Travelife Partner certification, a significant milestone for embedding sustainable tourism principles into our operations.
 
The project has also highlighted the value of collaboration and local networks. Connecting with a community of SMEs working on similar challenges has proven to be valuable for us, providing mentorship, shared knowledge, and practical insights into tackling sustainability goals. The “Leaders & Learners Workshop” in Iceland furthermore demonstrated how local partnerships with green-practicing, family-run businesses can make a significant impact and inspire innovation.
 
Through the project we have been able to gain tools and inspiration to not only implement regenerative practices but also share our journey as a blueprint for other companies or individuals starting their path towards a more sustainable future.

As part of the project results, GeoCamp Iceland has developed and committed towards a Sustainability Strategy available on our website here: www.geocamp.is/sustainability-strategy.html
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Sixteen new projects were approved on 11th December 2024 by the Interreg NPA Monitoring Committee (www.interreg-npa.eu/apply-for-funding/calls-for-projects/5th-call-for-main-projects/). As the only project approved in priority 3.1 on Capacity building is REGENERATE, a forward-thinking three-year project designed to introduce and embed regenerative tourism practices across the Northern Periphery and Arctic region. Focused on restoring natural environments, revitalising cultural heritage, and strengthening local economies, REGENERATE is led by Visit Reykjanes in collaboration with partners including GeoCamp Iceland.
 
The Northern Periphery and Arctic (NPA) is a sensitive and vulnerable area that has experienced significant environmental strain due to increased tourism. REGENERATE recognises the urgent need to move beyond minimising tourism’s negative impacts and instead focus on approaches that generate positive outcomes for communities and landscapes. By fostering collaboration between public and private partners, the project will develop strategies, tools, and capacity-building measures to create a tourism sector that benefits local environments and people.
 
Arnbjörn Ólafsson, Managing Director of GeoCamp Iceland, emphasised the importance of this initiative: “The REGENERATE project represents a vital shift towards sustainable tourism. GeoCamp Iceland is proud to bring its expertise in outdoor education and science communication to this collaboration, helping to create models for tourism that give back to nature and local communities.”
 
The project brings together six partners across Iceland, Finland, Sweden, and Ireland, including GeoCamp Iceland, Olemisen Balanssia ry, Karelia University of Applied Sciences, Gold of Lapland Economic Association, and Cuilcagh Lakelands UNESCO Global Geopark.
 
With a total budget of €1.194.380, including funding contributions of €776.347 from the European Regional Development Fund (ERDF), the project will run for 36 months. Together, the partners will build strategic solutions and regenerative practices that can set a sustainable example for other tourism-dependent regions.
 
GeoCamp Iceland’s participation aligns with its mission to promote sustainability, education, and responsible tourism. The project will also strengthen connections between nature, culture, and education in ways that support both visitors and host communities for years to come.
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After two years of collaboration, creativity, and dedication, the HEDA project has successfully concluded, leaving a lasting impact on educators, students, and stakeholders across Europe. Funded by the Erasmus+ programme, HEDA brought together partners from Iceland, Italy, Greece, Belgium, Serbia, and Poland to explore how theatre, literature, and visual arts can transform the way students engage with civic and social issues.

The project achieved its ambitious goals by equipping teachers with innovative methodologies to address themes such as democracy, human rights, and social justice. Through hands-on workshops, training sessions, and an accessible e-learning platform, HEDA provided educators with tools to bring these critical topics to life in their classrooms. Over 200 teachers were trained, and the methodology reached thousands of students, inspiring dialogue and fostering critical thinking in schools across Europe.

Key outputs of the HEDA project included:

  • The HEDA Methodology Guidelines, offering step-by-step instructions for integrating arts-based techniques into citizenship education.
  • Case Studies, featuring creative approaches to teaching civic themes, such as environmental awareness and inclusivity.
  • An E-Learning Platform, ensuring the methodology is accessible to teachers beyond partner countries, with resources available in multiple languages.
  • Impact Assessment Report, highlighting the significant influence of the methodology on students’ engagement, empathy, and understanding of civic issues.

Partner schools have committed to continuing the use of HEDA methodologies, and some are already working on expanding the approach through new initiatives and collaborations. In Iceland, the project has inspired an active network of educators, contributing to broader efforts to implement all schools in Reykjanes as UNESCO schools. Similarly, in Italy, participating schools are exploring new Erasmus+ proposals to build on HEDA’s foundation.

So while the HEDA project has officially concluded, its influence will continue to grow. The project materials remain freely accessible on the HEDA website, ensuring that educators worldwide can integrate these techniques into their teaching.

The HEDA partnership thanks all participants, educators, and stakeholders for their invaluable contributions. Together, we have reimagined citizenship education, creating a pathway for young people to engage deeply with the issues that shape our society. Though this chapter has ended, the spirit of HEDA lives on in classrooms and communities across Europe.

For project results please visit our website: www.heda-project.eu
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Experience a unique 10-day open study tour in Iceland in July 2025, where you’ll explore geology, renewable energy, and climate change through hands-on learning and unforgettable fieldwork.

GeoCamp Iceland invites students and teachers to join an unforgettable study tour exploring Iceland’s remarkable geology, innovative renewable energy systems, and climate action initiatives.

Iceland’s dramatic landscapes—spanning active volcanoes, glaciers, and geothermal fields—serve as a natural classroom to examine Earth’s dynamic systems. Participants will delve into the science behind geothermal energy, visit cutting-edge carbon capture projects, and witness firsthand how Iceland leverages its natural resources for sustainable energy.
Designed for hands-on learning and exploration, this tour offers an incredible opportunity to connect with experts, deepen your understanding, and experience Iceland’s unique approach to addressing global challenges.

Learn more and join us on this transformative journey by visiting our Study Tour 2025 page or contact us at arnbjorn@geocamp.is.
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On 25 September, in celebration of the International Day of the United Nations Global Goals, 18 schools in Reykjanes raised the Global Goals flag as a symbol of unity and commitment to integrating the goals into education and community awareness.

The day marked a significant milestone for the educational community in Reykjanes, as these schools have signed a declaration of intent to join the UNESCO Schools Programme. The programme aims to promote sustainable development, global citizenship, and a culture of peace. Schools involved in the initiative now include all primary schools in the region, seven preschools, Suðurnes Comprehensive College, and the Icelandic College of Fisheries.
The idea for this initiative originated from the Suðurnes Platform, a collaborative network of municipalities, businesses, and educational institutions in the area. It is implemented with the support of Reykjanes Geopark, with GeoCamp Iceland leading the project on its behalf. The initiative is specifically designed to align with the core elements of the Icelandic national curriculum and supports Target 4.7 of the United Nations Global Goals, focusing on education for sustainable development.

The declaration of intent outlines plans to begin the application process for UNESCO School status within two years. By doing so, the schools have committed to embedding the Global Goals into their educational practices and fostering collaboration across schools and municipalities. “Sustainability is a shared responsibility for all of us as inhabitants of this planet. The Global Goals provide a clear framework to address the challenges the future demands,” states the declaration.
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Highlights from the Outdor Education Conference by Suðurnesjabær and Vogar Municipalities

Reykjanes UNESCO Global Geopark is uniquely positioned to inspire outdoor education, using its rich landscapes as a dynamic learning environment. This potential was spotlighted during a recent conference, “Outdoor Learning in Education”, organised on 21 November 2024 by the Education and Leisure Departments of Suðurnesjabær and Vogar Municipalities. The event, attended by educators from preschools and primary schools across the municipalities, showcased innovative approaches to outdoor learning.

Unlocking the potential of outdoor learning in geoparks

Sigrún Svafa Ólafsdóttir, Educational Project Manager for Reykjanes Geopark and GeoCamp Iceland, presented a vision for outdoor education that leverages the Geopark’s distinctive features. She introduced “Ripples”, an initiative born from collaboration with local science teachers. This project aims to create a digital idea bank filled with place-based activities tailored to the unique natural and cultural contexts surrounding each school. Accessible to all teachers in the region, this resource seeks to empower educators to bring the Geopark’s landscapes into their lessons, fostering creativity and curiosity.

Sigrún also highlighted how the UNESCO Schools initiative in Reykjanes has laid a foundation for cross-sectoral collaboration among schools, educational levels, and municipalities. Reykjanes Geopark, as a neutral and central coordinator, plays a pivotal role in strengthening these connections and supporting schools in integrating outdoor education into their curriculum.

Learning beyond the classroom

The conference also featured inspiring talks from other educators. Anna Soffía Wahlström, a preschool teacher in Suðurnesjabær, shared examples of outdoor activities with young children, showcasing the diversity of learning experiences possible in natural settings. Dr. Jakob Frímann Þorsteinsson from the University of Iceland explored the broader benefits of outdoor education, emphasising how it allows students to develop different strengths than those nurtured in traditional classroom environments.

Recipient of the 2024 Icelandic Education Award for her innovation in outdoor education Hrafnhildur Sigurðardóttir, from Sjálandsskóli in Garðabær Municipality, shared practical insights from her work in outdoor teaching. She stressed the importance of equipping teachers with the necessary tools and training to succeed outside the classroom, as well as creating a culture of outdoor learning. Her tips included ensuring proper clothing for all participants and using simple incentives, like hot cocoa, to make outdoor activities even more enjoyable.

A natural fit for education

With its breathtaking volcanic landscapes, coastal areas, and rich biodiversity, Reykjanes UNESCO Global Geopark provides an unparalleled backdrop for outdoor learning. The proximity of schools to nature in Suðurnesjabær and Vogar makes these opportunities exceptionally accessible. As this conference demonstrated, the momentum for outdoor education in the region is growing, driven by innovative ideas, strong collaboration, and a shared vision for using nature as the ultimate classroom.

The conference reinforced the essential role that geoparks like Reykjanes can play in inspiring outdoor education. By integrating local natural and cultural heritage into teaching practices, schools can foster deeper connections between students and their environment, preparing them to become future stewards of our planet. 
Reykjanes is the perfect outdoor classroom
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Ólafur Jón Arnbjörnsson - or Óli Jón as friends and Icelanders in general call him - founder of GeoCamp Iceland, has spent a lifetime combining his love for education, his hometown of Keflavík, and Iceland’s natural wonders. From growing up in a unique and ever-changing community to pioneering educational projects, Óli's story is one of creativity, adaptability, and a deep commitment to helping others discover Iceland’s treasures.
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Keflavík: A Childhood Shaped by Change

Óli's childhood was shaped by Keflavík, a town like no other in Iceland. Known for its mix of influences, the town started as a fishing village and later grew into a hub for trade and industry. When the American Navy built a base there during World War II, Keflavík gained a reputation for being a “room with a view” to the world. The American presence brought modern influences, from TV to a 24/7 radio station playing the latest music—a cultural lifeline that connected locals to trends in Europe and America.

For Óli, growing up in this melting pot was a rich experience. Day trips around the Reykjanes Peninsula with his parents sparked his lifelong fascination with Iceland’s geology. “I still find the Reykjanes Peninsula one of the most beautiful parts of Iceland,” he says.
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He likes pointing at things

Music, Teen Years, and Big Changes

Teenage years in Keflavík during the “Age of Music” were particularly exciting. Thanks to the local radio station, Keflavík residents were among the first in Iceland to hear bands like The Beatles. Music fever swept through the town, with pop bands rehearsing in garages and sheds everywhere. “Everyone and their uncle was forming a band,” Óli recalls. While he didn’t perform publicly, like many others, he threw himself into rehearsals.

Keflavík wasn’t just about fun, though. The town underwent big changes, especially when the American Navy left in 2006. Coupled with shifts in the fishing industry, it was a challenging time for the community. Yet, Keflavík adapted, evolving into one of Iceland’s fastest-growing areas, filled with opportunities in tourism and industry.
It takes a lot of gestures to depict the movement of plate tectonics at Þingvellir National Park
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A Career in Education and Innovation

After years of studying and working abroad, Óli returned to Iceland in 1995 to serve as a headmaster in Keflavík. He led significant transformations in local education, but his drive to do more led him to establish the Icelandic College of Fisheries in Grindavík.

The College began with just a handful of students, offering practical, hands-on education in fisheries and related industries—fields often overlooked in traditional academic settings. Under Óli's leadership, the College expanded, becoming a vital institution in Iceland’s educational landscape.

In recent years, Óli decided to step away from his role as headmaster of the College to focus entirely on his true passion: GeoCamp Iceland. This transition marked a new chapter in his mission to redefine outdoor education and create lasting connections between students and Iceland’s natural environment.
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The Birth of GeoCamp Iceland

GeoCamp Iceland was born from Óli's belief in the transformative power of experiential learning. By immersing students in Iceland’s “ultimate classroom,” the initiative offers unique opportunities to study geology, sustainability, and environmental sciences through hands-on exploration.

Looking ahead, Óli envisions GeoCamp as more than just an educational programme—it’s a platform for fostering global collaboration and building a deeper appreciation for the natural world. The camp is expanding its focus, incorporating themes like climate change, renewable energy, and community-based sustainability projects. By partnering with local industries, researchers, and global institutions, GeoCamp aims to inspire innovative solutions to the challenges facing our planet.

Óli's dream is for GeoCamp to become a hub for lifelong learning, where students of all ages and backgrounds can connect with Iceland’s unique environment. Whether it’s a group of university students studying geothermal energy or schoolchildren discovering the wonders of volcanic formations, GeoCamp offers experiences that leave a lasting impression.
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A Global Vision

Óli's international collaborations reflect his belief that education is a universal tool for empowerment. Whether he’s working on outdoor education in Europe, promoting STEM initiatives, or advocating for innovative teaching models, his projects all share a common goal: to inspire curiosity and equip learners with the tools to build a sustainable future.

Through GeoCamp Iceland and his international work, Óli continues to create opportunities for young people to engage with education in transformative ways. His leadership has made him not only a local figurehead in Iceland but also a respected voice in global education innovation. Through various international development projects, he has been instrumental in promoting outdoor education as a transformative learning tool. 
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Looking Ahead

Óli's story is a testament to how a person’s vision can create meaningful change. From transforming education in Keflavík to establishing GeoCamp Iceland as a gateway to learning, his work has inspired generations to think differently about education, nature, and community.

As GeoCamp Iceland moves forward, Óli Jón remains dedicated to its mission of blending education, sustainability, and the beauty of Iceland. For him, the journey is just beginning, and the future is full of possibilities.

The post is based on an article about Ólafur Jón on Hit Iceland from 2023 (https://www.hiticeland.com/post/olafur-jon-arnbjornsson-from-a-room-with-a-view)
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Óli and wife Sossa

Óli Jón in his element - Teaching, talking and pointing
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GeoCamp Iceland participates in the European Union’s CE4RT (Circular Economy for Regenerative Tourism) project, an ambitious initiative aimed at transforming tourism SMEs into sustainable and regenerative businesses. As part of a consortium spanning five European countries — Finland, Iceland, Ireland, Poland, and the Netherlands — GeoCamp has focused on incorporating and promoting the principles of sustainability and regenerative tourism in Iceland, particularly within the Reykjanes Peninsula.
 
The CE4RT Project: A Pathway to Regenerative Tourism
 
Launched in January 2023 and running through January 2025, the CE4RT project supports tourism SMEs in adopting circular economy principles, fostering sustainable practices, and tackling climate action. GeoCamp Iceland has been at the forefront of implementing these goals by collaborating with local stakeholders, such as the Iceland Tourism Cluster and Reykjanes UNESCO Global Geopark, to deliver training, coaching, and practical resources to SMEs.
 
In April 2024, GeoCamp took part in the “Leaders & Learners Workshops” in Iceland, a milestone event that showcased innovative local practices in regenerative tourism. This gathering not only highlighted Icelandic SMEs’ efforts but also facilitated knowledge exchange among international participants, reinforcing the collaborative nature of the CE4RT project.
 
As part of the project, GeoCamp Iceland is currently developing a comprehensive sustainability plan, which includes a new educational initiative. Starting next year, visiting groups will participate in sessions on sustainable tourism in Iceland, focusing on the unique challenges and opportunities of regenerative practices in the region. This aligns with our emphasis on empowering visitors through education while promoting a deeper understanding of Iceland’s natural and cultural heritage.
 
GeoCamp Iceland has prioritised collaboration with small, family-owned businesses and carefully selects partners committed to green practices, which lead the way in sustainable hospitality and outdoor experiences. By working with like-minded partners, we look towards ensuring that our operations actively support local communities and businesses dedicated to sustainability.
 
The Final CE4RT Conference in Ireland
 
The International Regenerative Tourism Conference in Dingle, Ireland, marks the culmination of the CE4RT project. The two-day event, held on 19–20 November 2024, brought together tourism professionals, researchers, policymakers, and SMEs to reflect on the achievements of the project and explore the future of regenerative tourism. The conference highlights key themes such as climate action, community engagement, and circular economy principles. 
 
The International Regenerative Tourism Conference represents not just the conclusion of the CE4RT project but a launching pad for future collaborations and innovations. For GeoCamp Iceland, it is an opportunity to showcase our achievements, exchange ideas, and draw inspiration from international partners to further enrich our contributions to Iceland’s tourism landscape.
 
What are our next steps?
 
GeoCamp Iceland’s involvement in CE4RT reflects our commitment to advancing sustainability, education, and community engagement in tourism. By integrating the lessons learned from CE4RT into our own operations and continuing to advocate regenerative tourism principles, we aim to serve as a model for other regions seeking to balance economic growth with environmental and cultural stewardship.
 
A crucial part of this effort involves working toward achieving the Travelife Partner certification, a significant milestone for tour operators committed to sustainability. While ISO certification remains out of reach for the company at our current size, GeoCamp Iceland has invested in acquiring the necessary resources to work toward our implementation in the future, further embedding sustainable practices into our operations.
 
As part of the CE4RT project, GeoCamp Iceland contributes to advancing the principles of the circular economy in tourism while championing climate action and cultural preservation. Through these efforts, the Reykjanes Peninsula stands as a blueprint for how regenerative tourism can be achieved, with GeoCamp Iceland leading by example in Iceland’s commitment to a sustainable future, ensuring a sustainable and regenerative future for generations to come.

Learn more about CE4RT here: https://ce4rt.euproject.site/